“Love them like family, feed them like family”
Everything at Blue Buffalo starts with this simple idea.
This is the slogan of Blue Buffalo.
Yet in spite of this feel-good phrase, the Blue Buffalo recall history tells a much different story.
In 2003 Blue Buffalo was founded by advertising guru Bill Bishop.
The primary reason was due to his dog Blue struggling with canine cancer.
A few years earlier Bill Bishop had sold SoBe to PepsiCo for 380 Million.
With a proven track record in marketing and flush with cash, Blue Buffalo was born.
By 2005, yearly revenue was quickly growing as Blue’s market share increased.
The largest pet food recall in history was well under way as beloved companion animals became severely sick and sadly began to die in record numbers.
Seeing an opportunity to grab more market share, Blue Buffalo ran a new advertising campaign that was designed to offer concerned pet owners a “healthier” alternative to the foods being recalled.
Ironically in late April, they too would be on the recall list!
In fact, they would eventually recall all of their can dog food, an entire line of canned cat food, and even some cat treats!
Bill Bishop placed the blame on the company hired to manufacture the food.
The moral of the story is this…
Choosing to outsource production does not remove the responsibility of quality assurance.
Shifting blame shows just how far someone will go to protect a very carefully crafted image in the marketplace.
This is not a revelation folks and it’s one of the reasons…
In my opinion…
Blue Buffalo is ALL HYPE!
Yet ask 10 pet parents to name 3 top pet foods and I’ll guarantee most will have Blue Buffalo at the top of the list.
That is what a highly funded, well-crafted advertising campaigns can accomplish.
It is time to expose this food for what it really is…BS
Late in 2010 many dogs across the country were becoming sick while experiencing similar symptoms.
In an article published Oct 8, 2010, Michigan State University Researchers reported…
“Veterinarians from across the country recently began sending samples from dogs with elevated levels of calcium in their blood to MSU’s Diagnostic Center for Population and Animal Health, director Carole Bolin said. The sick dogs had increased thirst and urination, and some of them also suffered weight loss, loss of appetite and signs of kidney damage.”
Soon it was determined that all the samples being tested had 1 thing in common.
All samples contained very high levels of Vitamin D in the blood.
Additionally, all were fed a diet of Blue Buffalo’s Wilderness Chicken Recipe.
“Love them like family, feed them like family.” – Ya Right!
As soon as the food was switched all the dogs seemed to recover.
Hmm, no surprise there!
This time, the recall included:
Blue Wilderness Chicken Flavor dry dog food — 4.5 lb, 11 lb, 24 lb bags.
Blue Basics Limited Ingredient Formula Salmon and Potato Recipe dry dog food — 11 lb, 24 lb bags
Blue Life Protection Formula Natural Chicken & Brown Rice Recipe Large Breed Adult dog food –30 lb bag
Bill Bishop’s response was to offer to pay for vet bills while blaming the issue on a “scheduling” error by one of its suppliers.
In November of 2015, a batch of Cub Size Wilderness Chew Bones was voluntarily recalled due to the presence of salmonella.
The product had already been distributed to 9 states at the time of the recall, but thankfully no reports of illness had been reported.
Not to sound overly negative but “reported” is the key word.
Also within the same month, Kitty Yums Chicken Recipe Cat Treats were voluntarily recalled due to the presence of Propylene Glycol which is extremely harmful to cats, plus is not allowed by the FDA to be in cat products, to begin with.
Sounds Yummy to me!
Again you have to ask yourself is it really worth it to spend extra dollars on a food that claims to be premium, yet the brand continues to send products out to store shelves that could harm your pets.
Playing Russian Roulette with your pets doesn’t seem to be the smartest way to care for your furry children.
In May of 2016, a batch of Life Protection Formula Fish and Sweet Potato Recipe was voluntarily recalled due to excessive moisture and the presence of mold!
It begs the question why this brand simply can not get its act together with respect to quality control!
Lawsuit forces the truth to come out
On May 16, 2014, Purina filed a lawsuit against Blue Buffalo disputing the claim that Blue Buffalo was by-product free.
The lawsuit would eventually turn into a class action.
After years of wrangling in court, Blue Buffalo agreed to pay a settlement of 32 million dollars.
What shocked many was their admission in court that their products did, in fact, contain a “substantial” and “material” amount of by-products”
When you have a 50 Million dollar per year advertising budget it’s not hard to see how fooling pet parents is a very easy thing to accomplish.
Again Blue Buffalo blamed its suppliers.
Accountability seems to be in short supply with this particular company don’t ya think?
If you are a Blue Buffalo customer I would strongly suggest you take a look at some of Blue Buffalo dog food reviews or cat food reviews.
One of the most independent and trusted reviews is hands down Dog Food Advisor.
It was started by Mike Sagman who’s rescue pet died as a result of the 2007 pet food recall.
Completely independent and an incredible resource for all things related to dog food.
Mike Sagman does not review cat food however based on his brand review of the dog food you can make an educated guess as to the quality of the cat food.
Companion animals are priceless and therefore, it is up to us to make sure we give them the best chance to not only survive but THRIVE.
Just a little research can greatly improve the chance that what you are feeding is the safest most nutritious food possible.
I have spent 5 years immersed in the pet food industry and can say without a shadow of a doubt commercial food is NOT the way to go.
5 years ago I made a decision to find a food based on facts, not hype, and in the process found an amazing food and company that eventually turned into a profitable home business.
If you are tired of all the hype and are looking for a true premium food without a premium price reach out to me.
I would love to help your furry children any way possible….
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P.S. Want more info on one of the safest and freshest pet foods you can get your hands on? If so send me an email with the heading Pet Food Info and I’ll send you out more info ASAP!
“I can teach you how to enhance the lives of your pets while helping you build a business around your passion for companion animals!”
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